Journalists in the line of fire
Reporters often put themselves in dangerous situations to get the scoop on big stories. Here’s a look at the dangers of being a true journalist. Bizcommunity reports that South Africa diplomats in the...
View ArticleQwelane calls it quits while Bullard refuses to take any bull
By Megan Diener There has been a flurry of hate speech court cases this year. Two recent hate speech trails in the journalistic fraternity include those of former columnists David Bullard from the...
View ArticleStreet papers trump traditional media in sales
Do you know what street papers are? They’re newspapers, or magazines, sold by the homeless and marginalised masses around the globe. The Big Issue is probably the best known example of a street paper,...
View ArticleFirst Steps to Becoming a Motoring Journalist
This is a guest post by Helen Pritchard. Breaking into the world of motoring journalism may seem a difficult task but if you approach it in the correct way and with a determination to succeed, you...
View ArticleThe latest on the Secrecy Bill
Call it the Protection of Information Bill, or the Protection of State Information Bill, or the Secrecy Bill, it is possibly the single most controversial bill to be mooted by parliament. There is a...
View ArticleWhy Blogging is so Effective in Online Marketing
There is a lot of talk these days about online marketing strategies. Although you may be tempted to simply try your own method, sometimes it’s just smarter to follow in the footsteps of those who have...
View ArticleAngry consumers will no longer stand for false advertising
Kellogg’s Company is facing its third lawsuit in the past five years for false advertising. Both Kellogg’s and Kashi Co. were previously sued for falsely advertising that their cereal products are free...
View ArticleThe Power of Interactive Ads
The age of passive advertising is slowly dying out. According to marketing experts Adam Ferrier and Carla Serrano, digital advertisements which encourage consumers to participate on their own terms in...
View ArticleThe Age of Amazon?
The latest scandal in the digital world is between Amazon and publishing houses, and it’s not the first time. First, we saw Amazon pulling books from Macmillan, one of the largest publishing houses in...
View ArticleSA marketers join the eco-revolution
An increasing number of companies in South Africa and overseas are turning to green advertising due to consumer demand. DuPont, a global leader in market-driven science has noticed a major trend in...
View ArticleThe dangerous search for the truth
The work of a journalist is hard, often thankless and always dangerous. In 2011, 66 journalists were killed while on the job in Africa, the Middle-East, Asia, the Americas and Europe. In 2011, 1044...
View ArticleEpic Marketing Failures
Sometimes a marketing strategy can do wonders for a business and help increase your market share. In other cases it can severely harm your company’s reputation, and even cause you to file for...
View ArticleHow to stop SOPA/PIPA
By now you must have heard about SOPA/PIPA, if not, here’s the skinny. The Stop Online Piracy Act and the Protection of Intellectual Property Act are two laws currently being considered by US law...
View Article5 Ways to Use QR Codes for Marketing
QR codes are no longer only for the big boys; even small businesses now use QR codes to market themselves online and offline. Anyone with a smartphone can scan a QR code, which is basically a barcode...
View ArticleIs the Social Media Revolution Reshaping Journalism?
The relationship between blogs and mainstream media is one that journalists are going to have to embrace if they are to survive in the long term. The impact of social media on traditional sources of...
View ArticleThe Importance of Being Media Literate
According to the National Association for Media Literacy Education, media literacy is defined as: “a series of communication competencies, including the ability to access, analyse, evaluate, and...
View ArticleMedia and Mood
What do we do when news negatively affects our mood? You may have woken up on the right side of the bed, very energetic and on a cool vibe for the whole day, only to get home, grab the local paper...
View ArticleDoes Your Audience Know What You’re Saying?
You’re obviously on the right track when you consider how you’re going to get people to pay attention to your service or product. After all, you won’t get anywhere in business if nobody knows you’re...
View ArticleChildren and the Advantages of Using Social Media
Social media has now become the mainstream method of communication for old and young alike. However, when it comes to our children, it seems there are dangers around every corner, and we tend to focus...
View ArticleVuyo Mbuli: News in SA Will Never be the Same
Easily regarded as one of South Africa’s best journalists, Vuyo Mbuli’s passing came as a shock to his friends and family, and to the nation as whole! Mbuli was probably best known for being one half...
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